No ad cookie is written until you press Allow, and Decline switches them all back off.

01 In force from 2 October 2026

This cookie notice takes effect on 2 October 2026. It sits alongside the privacy notice, which covers the inquiry form, the chat and the server logs in full; this page deals only with what is stored in your browser and what the ad tags do with it.

When the list of cookies changes, this date changes and the banner comes back so you can answer again. A notice that quietly grows new cookies under an old date is the kind of thing we would not accept from a supplier, so we will not do it to you.

02 Three categories, one of them always on

Strictly necessary. Storage the site cannot work without. There are two items here: your consent choice, kept under site_consent_v2, and, only if you open the support chat, a token that lets you return to the same conversation. Neither tracks you across other sites. Neither needs your permission, because without the first the banner would appear on every page and without the second the chat would forget you mid-sentence.

Analytics. Counts visits, which pages get read and roughly where traffic comes from, in aggregate. It tells us whether people looking at roof replacement in Austin actually reach the spec table or give up halfway. Off until you allow it.

Advertising. Records that a visit came from a Google, Microsoft or Meta ad and whether it ended in an inquiry, so each platform can report which ads work and we can stop paying for the ones that do not. Off until you allow it. We do not use it to follow you around the web with roofing ads after a single visit; retargeting audiences are not built from this site.

03 Every cookie and storage key

Names, owners and lifetimes as the platforms set them. Entries marked "after Allow" do not exist in your browser until you press Allow; press Decline and they are never written.

The list is set out as a real table, not a paragraph: one row per cookie or storage key, with its name, who sets it, its category, what it does and how long it lives.

Fonts are fetched from Google Fonts when a page loads. That request sets no cookie but does pass your IP address to Google, as any file request does.

04 Paid clicks and the identifiers on them

People reach this site today through paid ads on Google Ads, Microsoft Advertising and Meta Ads, usually after searching for emergency roof repair in Austin, a roof inspection or hail damage work. When you tap one of those ads, the platform adds a click identifier to the address:

• gclid

  Added by Google Ads. Identifies the click on a Google search or display ad.

• msclkid

  Added by Microsoft Advertising. Identifies the click on a Bing or partner-network ad.

• fbclid

  Added by Meta Ads on links from Facebook or Instagram, where a campaign runs there.

The identifier is a random string that names the click, not you. With consent, the tag copies it into a first-party cookie from the table above so that an inquiry sent ten minutes or three days later can be counted against the right ad. Without consent it stays in the address bar, unread, and disappears when you move to the next page. No platform has any role in writing this notice, and nothing on this site claims that a platform has checked or endorsed it.

05 Consent Mode v2, signal by signal

Google consent mode version 2 runs on every page, and the Microsoft and Meta tags obey the same switch. Before you answer the banner, all four signals start at denied:

• ad_storage

  Whether advertising cookies such as _gcl_au may be written.

• ad_user_data

  Whether user data may be sent to Google for advertising purposes.

• ad_personalization

  Whether that data may be used to personalise ads.

• analytics_storage

  Whether analytics cookies such as _ga may be written.

Press Allow and all four move to granted in the same instant. Press Decline, or withdraw later, and all four go back to denied. While they are denied, Google may receive a cookieless ping that a page was viewed, with no identifier stored on your device. If your browser sends a Global Privacy Control signal, the four stay denied and you are not asked.

06 Giving, changing and taking back consent

The banner sits along the bottom of the screen on your first visit. It does not cover the page and you can read the whole site without touching it; ignoring it counts as no answer, which means everything optional stays off. Two buttons, same size, same weight: Decline and Allow. There is no pre-ticked box and no "accept by scrolling".

To change your mind later, use Cookie settings in the legal row at the foot of every page. It reopens the same banner. Pick again and the four consent signals update at once. You can also clear cookies and site data in your browser, which deletes site_consent_v2 and brings the banner back. Your choice is kept for 12 months and then asked again.

Open cookie settings

07 What still works after Decline

Everything you came for. The services page, the spec tables, the phone number, the inquiry form and the support chat all work exactly the same. Your inquiry reaches the same inbox and gets the same callback. Nobody on the crew can see whether you allowed cookies or not.

What stops: no advertising or analytics cookie is written, the click identifier is not stored, and Google, Microsoft and Meta are not told that your visit led to an inquiry. The only cost is to us. We see less about which ads are worth paying for. That is a fair trade and we would rather make it than pester you.

08 The platforms' own rules

Once data reaches an ad platform, that platform's own privacy terms govern it. Read them at the source:

• Google: policies.google.com/privacy and, for how Google uses data from sites like this one, policies.google.com/technologies/partner-sites.
• Microsoft: the Microsoft privacy statement at privacy.microsoft.com/privacystatement.
• Meta: facebook.com/privacy/policy.

Each also offers its own ad settings page where you can switch off personalised ads across everything they run, not just here.

09 Asking about one cookie

Found something in your browser from this domain that is not in the list? Tell us the name and we will explain it or remove it. Email [email protected], call 512-4586-800, or write to HD Roofing and Repairs, 12131 Pecan St, Austin, Texas 78727, United States. For access or deletion of anything else we hold, the route is in the data request section of the privacy notice.